When it comes to digital marketing, few techniques are as effective in building brand awareness and increasing conversions as local SEO. After all, 46 percent of online searches through Google are for local enterprises. What this means is if you fail to leverage local search engine optimization (SEO), there is a good chance that you will miss out on the opportunity to attract your target consumers who may be interested in purchasing the goods or services that your company offers. There are plenty of them out there too, which is why an increasing number of businesses are investing in these kinds of services, and so should you. If your business is in the L.A. area, for instance, it will do you well to acquire the expertise of a Los Angeles digital marketing agency.
Local SEO: What exactly is it?
At its core, local SEO is essentially a practice that involves the increase of visibility online for local businesses. It is fairly similar to conventional SEO, except for the inclusion of geographical components. It’s especially important for those who are looking to rank in a favorable position on the SERPs or search engine results pages for searches that include a specific locality. When you get right down to it, there is little point in topping the search results for Houston if you are running a dining establishment in New York, for example. It is why local SEO is essential – it helps increase the local organic traffic of an organization.
How to enhance your local SEO
No one can deny the importance of local SEO for businesses, especially those that operate on a more regional level. Its strategies primarily rely on the promotion of a brand, its products, and solutions to local customers and leads, after all. By improving and enhancing your strategies, you’ll present yourself with the opportunity to generate more traffic, conversion, and leads because it establishes your relevance to local buyers. In some ways, it can be an effective tactic to compete for a little more effectively with larger brands since it focuses more on value proposition instead of broader keywords to achieve the intended results. With that said, here are a few ways to enhance your local SEO.
Encourage reviews from satisfied consumers.
Encouraging your customers to drop positive feedback about your business doesn’t just elevate your online presence; it gives local buyers reason to make purchases from you. Ninety-three percent of consumers are influenced by reviews that they read online when it comes to their buying decisions. Fortunately, there are many ways that you can request testimonials without turning them off. For example, you can ask for a review at a sale’s end. You can also send an email to your subscribers after they make a purchase.
Leverage voice search.
With the rapid pace at which voice search continues to grow, it is becoming increasingly important for businesses to optimize how users search through voice instead of the way that they type. Since consumers are more likely to use long-tailed keywords with voice searches, you must make adjustments to your SEO’s content to fit conversational tones to make things easier for the users.
Make your content relevant to local events or news.
If you’re looking to step up your local SEO efforts, you’ll need to author content directly related to or speaks to consumers from the same locality. Some of the techniques include but aren’t necessarily limited to the creation of blog posts regarding events, activities, and news in the area, producing videos on causes that the business supports in the vicinity, and establishing location-specific pages.
Ensure the website runs well on mobile.
With the trend between mobile and traditional computers shifting more towards the former in recent years, it makes sense that businesses have begun accommodating smartphone and tablet users. One effective way in which they do this is through the mobile optimization of their websites. The easier a website is to navigate and the quicker it loads, the more engaging it becomes for visitors. Conversely, if it looks janky on a mobile device, it will repel users instead of attracting them.
Focus on keywords that are local.
Keywords are essential components of any SEO strategy. However, if you want to start ranking locally, you need to use popular terms and phrases used for the location where the business is based. From mentioning region-specific hotpots and landmarks to any references that are well-known in the area, it will go a long way in building your brand’s exposure.
Anyone familiar with SEO understands its value and that it changes rapidly. There’s no telling what new features and updates Google will introduce in the future. However, one thing is certain: change will always come. And your ability to stay on top of local SEO will make all the difference in helping you improve visibility and maintain relevance in your field.