Healthcare marketing agency

Top five healthcare marketing trends – Edition 2022

Since the Internet’s advent as a global communications network in the 1990s, healthcare marketing practices have shifted. The COVID-19 pandemic in 2020 spawned many new Sirius Links marketing in 2021 and 2022. As a result, the pandemic had a significant influence on healthcare providers.

Now that 2022 is approaching, Internet marketing has advanced. As a result, physicians pay far more attention to marketing and express a keen interest in the latest digital marketing developments affecting healthcare.

Are you excited to ramp up your healthcare marketing efforts in the coming year? The top five healthcare marketing trends that will influence practices in 2022 are listed below. Also, you can hire a healthcare digital marketing agency for your further help

Top Five Healthcare Marketing Trends 

#1. The pandemic resulted in many fearful and desperate patients.

The COVID-19 pandemic has far-reaching consequences that will last until 2022. Many patients refuse to leave their homes or venture outside, even for much-needed medical or dental care. Also, mask-wearing, social isolation, and vaccination have become hot-button debate topics due to the public health crisis.

You must broaden your service scope to help so many angry, terrified, and needy patients. It’s never been a better moment to change how you function and market the healthcare practice than now. If your present website is more than five years old, you’ll need a digital marketing service for a new website design. If your website is updated, you should update it with critical COVID-19 and office rules information. Also, you should include SEO and new social media material that caters to the demands of patients wherever they are. Finally, you can hire a digital marketing agency for doctors if you are a healthcare provider.

How did the pandemic increase in scared and dependent patients?

Many patients felt fearful of being introduced to a lethal virus. It had already claimed the lives of over 700,000 individuals during the epidemic. As a result, many people remained cooped up in their homes, refusing to go. Many people skipped doctor’s and dentist’s visits and social encounters. Many people began looking for alternatives to fulfill their healthcare needs without going to the doctor.

#2. Telehealth Provides a Viable Alternative to Routine Office Visits and Consultations

During the pandemic’s peak, telehealth services became popular among patients. Those who wanted to avoid in-person clinic visits and unnecessary interpersonal contact. Though telehealth usage is expected to decline in 2021, it is becoming more generally accepted by customers, with many opting for healthcare providers who offer it.

Why do consumers demand more telehealth access?

According to a 2021 telehealth study, most Americans now have telehealth experience and desire more. Also, 90% of individuals polled intend to use telemedicine for regular office visits and non-urgent consultations. It indicates that telehealth has a bright future in 2022 and beyond.

HIPAA-compliant chat, two-way messaging with healthcare practitioners, digital consultation and reminders, and AI-powered virtual health assistants are all examples of telehealth offshoots. Smart healthcare practitioners will deliver and grow on these digital health services as long as consumers demand them.

#3. The Gold Standard in Marketing Strategy: Personalization

According to a study, 92% of marketers say their consumers and prospects expect more personalized experiences. Also, patients today expect more customized care, and if they don’t get it from your office, they’ll go elsewhere.

How can you make your practice more personalized?

By developing your website’s patient portals and mobile apps, you may improve personalization in your practice. When a patient or user joins a portal or mobile app, you have more customizing choices. Using these interfaces, you can provide detailed information about their diseases or treatments without breaking HIPAA. Also, they enable you to suggest specific services or appointments. It provides patients with direct access to their medical records and doctors. One of the causes why more patients are adopting secure patient portals than ever before, is this. Another factor is that patients desire greater control and options.

#4. SEO has evolved throughout time

Healthcare consumers are changing SEO due to the digitalization of healthcare and the COVID-19 epidemic. Many people were forced to take medical treatment into their own hands due to the pandemic. They became more likely to self-diagnose and self-treat due to their lack of access to medical institutions. They used Google to locate solutions to their health-related inquiries like Siri, Cortana, and Alexa.

Search engines force healthcare users to alter and adapt to their demands by their actions and the usage of various search phrases, including voice search. Thus, healthcare practitioners should develop a comprehensive healthcare marketing plan. It includes developing more authoritative, high-value content that sits on fast-loading internet pages with user-friendly, conversational material and is rich in search engine optimized language and more concentrated keywords.

#5. The Consumerization of Healthcare Marketing Trends

Even though it is the last item on my list, it is the most important for 2022. We know that many healthcare consumers take responsibility for their health and seek answers on their terms. When they have a query, why should they phone their doctor when they can submit a direct message via their patient portal? Why should people queue for a COVID-19 test when they can perform it at home?

Nontraditional healthcare venues are on the rise due to consumerization, enhancing patient outcomes. According to one survey, 77 percent of clinicians believe that “new, nontraditional treatment settings” result in satisfactory patient outcomes. Hence, more people are looking for healthcare solutions that meet their requirements on their terms.

What is driving the healthcare consumerization trend?

The surge in high-deductible healthcare insurance plans, as well as rising medical expenses, are driving consumerization. Also, consumers today are paying an increasing amount of their own money on healthcare. Thus, they want a better experience. They won’t care that it is accessible, honest, and from people they can trust. They want to go online, self-diagnose, and receive second opinions from healthcare professionals by talking with them. Also, they have a lower tolerance for poor customer service and conflict with doctors or personnel.

Newer technologies are also improving patients’ experiences. Electronic health records, new patient engagement solutions, virtual healthcare, and virtual patient experiences are examples of these technologies. Also, thanks to innovative third-party technologies, healthcare providers can now deliver digitalization experiences to patients faster and more than ever before.

Adapting healthcare marketing trends 

Increased usage of health apps, two-way messaging, and on-demand telehealth services are examples of emerging technology. It could help healthcare practitioners better please their patients. Your digital healthcare marketing initiatives should be to improve the patient experience. That includes a premium on your website’s usability, accessibility, and navigation. It also entails adapting things for smartphones and utilizing search engine optimization to make it easy for health customers looking for reliable providers and resources to contact you. Finally, it entails acknowledging that customers are more active than ever before and more willing to take charge of their health care. It will have an impact on healthcare marketing until at least 2022.

Are you prepared to face it? If not, you’ll profit from hiring or working with a reputable healthcare digital marketing agency such as Navicosoft to assist you in navigating this changing industry.

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