retail design

The role of retail design services in this day and age

Spread the love

Retail is the process of selling consumer goods or services to customers through multiple channels and when it comes to it, the high street is still there and still of key importance. Yes, it has had some hard times in recent years and yes there is now the internet though it is still a prime means of selling. By understanding history, we can relate easier to what the profession of a retail designer beholds today and the ways they are still so very much depended on too.

 

Trying to trigger unique experiences to engage the consumer is not something retail has invented today. It is of all times, from the moment there are competitors in the field, that retailers have been obliged to differentiate themselves from the others. Trying to trigger experiences is not the only possibility to differentiate oneself, but it is a valuable one. Today it might seem that triggering experiences is something typical of today’s retail scene, but it is actually the department store and the boutique that already appealed to the public’s imagination, in a very sophisticated manner, integrating atmospheric aspects into the store. Though the department store and the boutique were microcosms offering their customers advice, service, warmth and exclusivity, boutiques opted to offer something unique, in terms of products as well as in terms of retail design.

 

Department stores were the most popular form of retailing in the nineteenth century. No other commercial building type better captured the public’s imagination. When it now comes to the work done by a retail design agency, this is where and how you will see their work done so much for stores in a shopping centre among other places. There are different architectural and interior architectural features that Western department stores have used in order to attract people and seduce them in entering the store, and strolling around. Firstly, the exterior of a department store was designed to attract consumers, and the interior to impress them and to keep them close to the products for as long as possible.

 

To increase consumers’ impulse buying (defined as purchases that are unplanned and happen on the spur of the moment), department stores firstly placed products that had a high demand rate – children’s clothes and everyday objects – upstairs or at the back of a store environment which drew customers up and around the store, passing as many display counters as possible. This too is where and how retail design is not just a case of where you place stock but how well you can communicate your brand’s story to the masses.

 

To increase consumers’ impulse buying (defined as purchases that are unplanned and happen on the spur of the moment), department stores firstly placed products that had a high demand rate – children’s clothes and everyday objects – upstairs or at the back of a store environment which drew customers up and around the store, passing as many display counters as possible. This too is where and how retail design is not just a case of where you place stock but how well you can communicate your brand’s story to the masses.