As B2B companies deal directly with companies, they are meant to achieve faster growth in the market. However, a comprehensive and modern marketing strategy is required for achieving faster growth and customer retention.
B2B companies cannot rely only on traditional marketing as it is only focused on giving enough exposure to their products. The concept of growth marketing is trending all over due to its relevance in today’s market and ability to help companies achieve and maintain continuous growth.
What is growth marketing?
In simple terms, growth marketing is a thorough and detailed marketing strategy that measures everything from the sales pitch to customer satisfaction. Growth marketing strategies help companies to concentrate on the entire marketing funnel to improve exposure, conversion, customer retention, customer service, and much more.
A growth marketing company can think of promoting its brand in multiple ways and compare the performance of each idea to work on the weaker areas of its campaign. It gives the scope of continuous experimentation, due to which it becomes a never-ending process for a B2B enterprise.
Here are some of the best and effective strategies that a B2B company can utilize to achieve its marketing goals:
1. Focus on content
Content has become the driving force behind any marketing strategy today. It holds great relevance in growth marketing strategies as well. This is because B2B companies rely on social media campaigns to increase exposure and engage their customers, and a campaign without effective and engaging content is like a bulletless gun.
By focusing on content marketing, businesses can inform their prospective customers about their services and products. Moreover, they can experiment with different types of videos, case studies, infographics, social media posts, etc., to find the best way to appeal and engage their customers.
Some of the most effective content marketing types and their success rate are explained in the below image:
2. Enhancing customer service
Customer service plays a key role, especially for a business with several established rivals or competitors in the market. It doesn’t matter how good or effective your products or services are until you don’t provide quick and useful solutions when your customers are facing any issue.
3. Online presence
As a B2B enterprise, you have to deal only with companies. However, you should not shy away from making your online presence felt in the market.
This is because your prospects can check your profile online, and it would be even better if you enable your customers to place an online order. It would enable them to check the samples of your products/service and prove fruitful for your business in both the short and long run.
4. Taking client feedback seriously
One of the smartest B2B growth marketing strategies would be to listen and understand client feedback carefully. This would not only help you understand the weakness and strength of your service/products, but it will also let you know what other brands think about you.
Since it is an effective customer retention tool, you can attach a customer feedback form with your products or send a personalized email to every client. This will make your clients think about your brand, and you may benefit from their expert advice as well.
5. Be creative
With endless companies providing the same kind of service or product as you do, it would be hard to make your presence felt in the social media market. This is because the social media scene is fiercely competitive, and to stand out in it, your content has to be creative and interesting.
You can outsource the task of creating engaging infographics to a marketing team or you can hire professional graphic designers and content writers.
You can also add a Team collaboration platform to facilitates employee productivity tracking, communication and collaboration across your workplace. Monitor team member location, work hours with clock-in, clock-out, track work status, assign tasks, enable contact management & make way for communication with VoIP calling, instant messaging, video calling & group chats.
Including personalization at every stage of the business can prove to be a key for you as buyers need both attention and personalization even in B2B dealings nowadays. You can introduce your personalized apps, online store, offers, and much more to establish a stronger connection with your customers.
7. AR & VR
Augmented Reality and Virtual Reality are being used as effective sales tools these days. For example, you can provide video demos with impressive 3D animation to impress your prospects. This will also help you to present your products or services in a better way.
8. Utilizing Inbound Marketing
By using inbound marketing strategies, you can take your growth marketing strategy to the next level. As inbound customers are already interested in your products or services, it is crucial for you to hold and increase their interest level.
For example, through social media platforms, you can send eBooks or free guides to the people who are interested in the kind of product or service you are providing.
9. Create an impactful Linkedin account
While Facebook or Twitter might help your business to gain attention from the buyers, it is the Linkedin account of your business that will make you seem reliable. Therefore, create an impactful Linkedin account and use your connections to promote your business across the market.
10. Pick only the strategies you need
From the above-given growth marketing strategies, you need to use only the ones that seem to be relevant for your business. Also, you can research other methods and techniques that can improve leads, exposure, and customer retention for your business. Finally, all that matters is implementing a sound, intelligent, and comprehensive B2B growth marketing strategy that can make numbers roll in your favor!
As an extensive digital growth marketing agency, we at Amura offer our expert services and digital growth marketing solutions that can help you to become a successful B2B company.