How to Start a Successful Online Store in Australia?

There are already too many online stores. The competition is huge. Buyers are tired of being overwhelmed. Newbies are doomed.

And if you look from the other side? More than 73% of the Australian population makes online purchases at least once a month. A good online store pays off in 2-3 months and starts making a net profit. But how to open your online store from scratch and make it good?

1. Decide what you will sell

The main thing is to choose not what you like, but what customers need.

Walk the beaten path

Go to Google Trends and analyse user queries. Or enter a basic query (for example, “dresses”) and see what people need (“polka-dot dresses”, “summer dresses”, etc.). The more often they search for a product, the higher the demand. And competition.

Work in a narrow niche

We select a product with high demand and low supply. We think: if everyone wants it, why are there few sellers? Maybe it’s hard to get it? Or does it have a low margin (the difference between the buy and sell price)?

Create a narrow niche

Advanced level – sell a product that no one else is. Perhaps, buyers do not yet know about such a product. We do it so that they know and want to buy. This method is not suitable for beginners, but it helps experienced entrepreneurs to separate themselves from competitors.

2. Studying the audience

Target audience are people interested in a specific product. You need to thoroughly study them and motivate them to make a purchase from you.

Make a portrait of the target audience:

-what gender and age is it?

-what are its interests?

-where does it prefer to shop?

-what communication channels does it use?

-what ad triggers does it respond to?

A competent portrait will show where to look for buyers, how to communicate with them, interest them and push them to buy. And what kind of work to choose.

3. Choosing the format of the online store

A full-fledged online store – you build a business with a constant assortment, logistics, feedback service and other chips.

Pros: maximum profit, opportunities for development and scaling.


Niche store – you place a bet on one or several trade offers that are in the highest demand.

Pros: simple organisation, minimum costs.

Drop-shipping – you sell a supplier’s products, earning on the difference in price (buy dresses for $10, sell for $20).

Pros: no organisational costs and no responsibility for delivery.

Affiliate program – advertise and sell the products of another seller, earning interest.

Pros: scope of responsibility is limited to product promotion.

The choice of format depends on your budget, niche specifics and your experience. If you are struggling with the financial side of the business, you should think about applying for commercial business loans.

4. Looking for suppliers

Of course, you can enter the desired query (“buy lace dresses in bulk”) and go through the first results of the Google search. But be prepared to overpay or run into scammers.

How do you choose a good supplier?

-study the site (if it looks suspicious or exists a few months or weeks, look for other options);

-read reviews;

-monitor prices (choose the market average);

-evaluate the conditions (whether you can pull the minimum order, whether the supplier is -responsible for the quality and packaging of the goods, whether he makes a return).

5. Create and fill the site

Come up with a name for the store, and at the same time for the website on which you will sell. And do not hesitate with the purchase of a domain, so that later no one will take it.

Ideal online store name:


-easy to remember;

-well transliterated;

-associated with a product and / or field of activity.


Pick a few good ones and check if the domain names are busy. Now think about the structure of the site:

-you run a large store – you need a multi-page website;

-you are making an affiliate platform or a store of one product – a one-page site (landing page) will do.

Now we fill the site with assortment and content.

Checklist for filling an online store

-Competent descriptions of sections (“About us”, “How to place an order”, “Payment and delivery”) and categories of goods.

-Detailed product cards (with high-quality photos and unique descriptions containing key queries).

-FAQ (few people give it enough attention, but whoever does it automatically wins a few points).

-Checkout and payment widgets.

-Feedback form.

The finishing touch is analytics. You need to track traffic sources, user activity and site attractiveness. At a minimum, connect Google Analytics tools.


As you can see, opening an online store is not as hard as it seems. You must have the desire, idea and entrepreneurial spirit. Follow our advice and tips, and we are sure that you will succeed. We wish you a lot of purchases!

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