First things first: let’s define terms. Guest blogging, sometimes called guest posting, is the practice of writing and posting an article to someone else’s website or blog in exchange for a link back to your own. Usually offer this on their own website as well (sometimes not). The person who is being linked to has a lot of free time to write an informative piece, review products, or just be a presence on the site. They often don’t even have to write the actual post; they may be hired by a company or organization that needs a blogger on their staff.
There are various reasons of choosing Guest Posting
- Guest blogging gained popularity in 2021, when Facebook introduced the News Feed. News feeds are lists of favorite posts from the major social network sites like Facebook, Twitter, LinkedIn, etc. That is where guest blogging comes into play. You can add your own comments on one of your friends’ posts, and if you are a popular enough guest blogger, you could gain a lot of exposure and traffic through the power of the news feed.
- Guest blogging became very popular to many bloggers around the world. However, the use of this technique was controversial, because some bloggers felt it was unfair to other bloggers that they had to work for free for a writer to mention them in their posts. Guest post marketers use various tactics to attract new readers. Some use giveaways, others use targeted link ads, and still others create buzz articles that talk about the company, posturing themselves as expert consultants to potential customers.
- The main way that guest blogging helps sell products or services is through content marketing. Content marketing is a technique used to get people to visit your blog and then read more of what you have to say. In order to make sure that your content marketing works, you need to come up with a great headline. A good headline makes all the difference.
- The main argument against guest posting is that a blogger who uses their real name as a guest post author has no respect for their fellow bloggers who aren’t also using their real names. This is a valid argument. However, some bloggers have been known to use their real names when they are not being paid to post. Some people argue that by hiding their real name, the blogger is giving a voice to those who wish to dictate how the content should be posted. These people argue that guest blogging gives voice to those who wish to dictate how the content should be written.
- Another reason that some bloggers don’t like guest posting is because of the “pitch” they give to the blog owner. When a blog owner asks a guest to write a guest post, the writer must provide a complete pitch. These pitches usually include the benefits of working with that particular blog owner and what that person can do to benefit the blogger and the company that hires them. Some see this as a sales pitch and it may be a sales pitch for the guest writer as well. The guest writer’s pitch serves two purposes: first it allows the guest writer to market themselves on the behalf of the company and helps the company build brand awareness.
- When guest blogging works, it is because the company uses compelling words that create an atmosphere of trust between the two companies. Once readers start reading the words the blog owner uses, they feel more confident in the quality of the product or service offered. Guest posts also increase search engine rankings, which is another reason why guest blogging works so well.
Guest blogging has been used successfully by many large companies. The trick is to make sure that the guest posts are not only useful, but are also posted in a blog that is visited by lots of people. The best way to market yourself through blogging is to post quality and helpful content on a regular basis. Once you have built up trust with your audience, then other types of advertising such as pay per click, article marketing, and joint ventures can be used to help boost your traffic numbers. In the end, guest blogging can be a very effective method of advertising for both the company and the guest blogger.