Many people consume candies. Some eat them to pass the time, and some enjoy them as a sweet treat. There are many different flavors available and many different brands manufacturing candy. When you visit a store, you will see the many brands with their unique type of candy. What makes you choose one rather than the other? You may be drawn towards the attractive candy boxes that can stand out in front of the competition placed with them.
Interesting Facts About Candy Boxes
No one likes to get broken candy or has germs on it. It is essential to place the product in a solid box to keep it safe. The candy boxes must be able to be used as awareness for clients. This can be done when you design them to appeal to consumers. Include a brand logo so that brand awareness can increase
The following are some ideas that you can use when it comes to candy packaging to increase awareness amongst clients:
1: Make Customer-Oriented Packaging
You need to know your consumer base if you want them to notice your candy. Find out the age, gender, geographical location, shopping habits of these people. You can design boxes that will appeal to them when you know this.
Candy is eaten by kids, teenagers, adults, retirees of all genders. It depends on who you have made it for. If the candy is for kids, the packaging will be bright and have images of popular cartoon characters. If you have made candy for adults, the packaging will be more decent.
2: Packaging Should Keep Candy Safe
Candy packaging should keep the product safe if you want to give a good impression to customers. You need to design boxes that are sturdy for this purpose. The material you choose for them is essential. It must keep the candy secure from any external influence.
For instance, you should avoid some plastics with dangerous chemicals that can go into the candy and harm it, making it unfit to consume. Materials to consider for the boxes include cardboard, corrugated cardboard, Kraft. They will keep the product secure.
If you cannot keep the candy safe, the packaging has lost one of its primary purposes.
3: Right Size Boxes
Candy boxes have to be the proper size if you want them to keep the candy secure. You will also not have to pay extra money for packaging material that is not needed. If the boxes are too large, transportation costs will be more.
The boxes should not be too small. They can break, exposing the candy to germs and other stuff.
4: Sustainable Packaging
Nowadays, packaging that is appealing to many consumers is the environmentally-friendly one. The reason is that people are more aware of what careless human practices are doing to the Earth. Packaging can produce much waste when it is done like this.
It wastes non-renewable resources, can end up in water bodies polluting them and compromising the life of sea animals, can cause much pollution, etc. That is why a brand should choose sustainable packaging materials. The boxes will be able to be reused, recycled, be biodegradable.
The customer and business can limit their carbon footprint and play their role in keeping the environment safe.
5: Details About The Candy
Custom Packaging should be informative. The boxes can let people know the essential points about the candy. Customers need to know these to decide whether they want the product or not. You have to find out what information is required and understandably include that. Do not add what is not needed as this can confuse.
Points to add may be the flavor, ingredients, nutritional information, warnings, manufacturing and expiry dates, quantity, etc. When customers know this, they can decide whether they want the candy or not.
6: What Makes Your Candy Better
You should encourage customers to buy your candy instead of the one from the competition. You have to include honest details about why your candy is better. The candy may have less sugar and preservatives. It may be suitable for those who are on a diet, etc.
If your brand has any deals like “Buy 2 Get 1 Free”, let shoppers know about this. It will encourage them to want to get the candy.
7: Consider Window Boxes
Some products are usually brought after customers have had a look at them. You can put delicious candy in window candy packaging. This will allow shoppers to see part of the candy. When they see its exciting colors and tasty look, they will be more encouraged to get it. You can also have exciting designs that interact with this window. For example, the window can be the mouth of a cartoon character eating the candy.
Furthermore, If you have made exciting shaped and designed candy, it will look good in boxes like this. For instance, if the candy is shaped like cartoon characters for kids, they will be excited to get it when they see the candy.
8: Design According To The Occasion
Packaging can be personalized and designed according to the particular occasion. For instance, if it is Halloween, you can make packaging with themes of this occasion. It can have images of skeletons, pumpkins, ghosts, etc. These unique boxes will attract shoppers.
Candy boxes exciting ideas can attract customers to try out the merchandise. You need to know your customers and exactly what your product needs from packaging. According to this design, the boxes. They should be made with solid material that will not break. The candy should be protected and kept safe from any external influence. Please have a look at themes in the candy industry when it comes to packaging so that you can get some ideas.